R baby foundation

amplifying impact

R Baby Foundation was co-founded by Phyllis and Andrew Rabinowitz in 2006 after the tragic loss of their 9-day-old daughter Rebecca due to a misdiagnosis in an emergency room. As the only non-profit focused on improving pediatric emergency care, this 501(c)(3) organization aims to ensure no other family endures the same heartbreak. Supporting life-saving pediatric training, education, research, treatment, and equipment, R Baby Foundation impacts over 1 million children annually.
Phyllis approached us in efforts to boost brand recognition and raise awareness not just amongst parents and caregivers, but also within the healthcare system. In collaboration with our in-house video production team and PR firm, Made Possible Creative amplified R Baby Foundation’s mission through strategic digital marketing and compelling video content, all while garnering media, influencer, parent, and medical professionals attention.

the strategy

amplifying impact

Plan, coordinate, and produce a live, virtual roundtable discussion with the foundation and leading pediatric experts.

video content

Create a compelling brand video with authentic interviews to humanize the brand and promote the upcoming roundtable discussion.

social campaigns

Design and implement a social media calendar and advertising strategy pre and post-event to raise awareness, drive registrations, and boost viewership.

public relations

Launch PR initiatives to engage with pediatric experts, thought leaders, parents, and influencers for involvement and promotion o of the event and surrounding initiatives

2024 telly-
award winning

promotional video

We achieved thousands of online views and enhanced engagement through a strategic blend of thoughtful content and targeted advertising.

successful virtual event

with prominent media presence

For the foundations first virtual roundtable event, we successfully attracted 157 attendees, including representatives from prominent media outlets such as the Wall Street Journal, NBC News, and the New York Sun, alongside a diverse audience of parents, caregivers, and pediatric experts spanning across the U.S. and Europe.

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