R Baby Foundation was co-founded by Phyllis and Andrew Rabinowitz in 2006 after the tragic loss of their 9-day-old daughter Rebecca due to a misdiagnosis in an emergency room. As the only non-profit focused on improving pediatric emergency care, this 501(c)(3) organization aims to ensure no other family endures the same heartbreak. Supporting life-saving pediatric training, education, research, treatment, and equipment, R Baby Foundation impacts over 1 million children annually.
R baby foundation
amplifying impact
Phyllis approached us in efforts to boost brand recognition and raise awareness not just amongst parents and caregivers, but also within the healthcare system. In collaboration with our in-house video production team and partners in PR, Made Possible Creative amplified R Baby Foundation’s mission through strategic digital marketing and compelling video content, all while garnering media, influencer, parent, and medical professionals attention.
the strategy
amplifying impact
Plan, coordinate, and produce a live, virtual roundtable discussion with the foundation and leading pediatric experts.
video content
Create a compelling brand video with authentic interviews to humanize the brand and promote the upcoming roundtable discussion.
social campaigns
Design and implement a social media calendar and advertising strategy pre and post-event to raise awareness, drive registrations, and boost viewership.
public relations
Launch PR initiatives to engage with pediatric experts, thought leaders, parents, and influencers for involvement and promotion o of the event and surrounding initiatives
2024 telly-
award winning
promotional video
We achieved thousands of online views and enhanced engagement through a strategic blend of thoughtful content and targeted advertising.
successful virtual event
with prominent media presence
For the foundations first virtual roundtable event, we successfully attracted 157 attendees, including representatives from prominent media outlets such as the Wall Street Journal, NBC News, and the New York Sun, alongside a diverse audience of parents, caregivers, and pediatric experts spanning across the U.S. and Europe.