Time to ditch those old batteries. They’re leaking acid, and we’ve got a fresh set ready to pop in and supercharge your online advertising campaign and achieve ridiculous growth. Gear up for an instant boost in results and return on investment (ROI) with our comprehensive, data-driven Pay-Per-Click (PPC) solutions.
pay-per-click
let’s power up your online presence
why let made possible run your pay-per-click ads?
our PPC experts
go way back
Our PPC professionals have been doing this since the dawn of time (or since the dawn of… PPC). We’ve launched and managed a ton of successful campaigns on Google Ads and all the social media networks, and we’ve stayed ahead of all of the everchanging PPC trends, tools, and best practices – because if you’re spending money on ad campaigns, we just so happen to want them to be successful!
we play
your way
We want to make sure our PPC strategies are tailored to your specific business needs and your ads reach the right people at the right time. Even within the same industry, your target is still going to look a little different than the other guy’s. So before we throw the darts, we’re going to strategize. We’re going to learn your industry’s standards and become real friendly with your target audience. And then the results are going to be pretty great, because we’re really good at darts.
we save
money
Who wants to waste precious dollars on ineffective ads? Not us! So we treat it more like a science experiment instead of a guessing game. We’ve got to be meticulous when it comes to PPC ad campaigns, because we want to achieve the best results without making you spend more than you need to.
we love
numbers!!!
We like to let the numbers do the talking, because they’re way more convincing than our charm and good looks, but also because we’re just obsessed with numbers. Seven. Thirty-five. Beautiful. Anyway, our PPC experts will analyze and monitor your campaign performance, let data insights tell us how we’ll optimize your ads and improve overall effectiveness. Then, we’ll test and tweak your campaigns until – Boom. Look at that hole in the roof. Must’ve been your ROI.
we’re ahead of
the competition
We don’t just keep up with the Joneses. We go to their parties. And then we just so happen to throw bigger, better parties. When it comes to PPC, we obsessively dig into your competitor’s strategies and leverage these insights to create more effective, targeted, and unique campaigns that call for boisterous celebration. Confetti! Cake! Hand me my champagne glass, Martin! It’s time for a toast!
we’re transparent
with results
We’ll tell you the truth. And we’ll package it up in a beautiful little report, decked out with charts and graphs and our favorite… numbers. Our detailed campaign reports give you real insights into your PPC campaign’s performance, which lets you track your investment and see how it’s working. Heck, we’ll go beyond the report and even show you the ins and outs of the campaign itself if you want!
our PPC services
Let’s take your online presence, strap a jetpack to it, and see what happens. Chat with us to learn more about our tailored PPC solutions.
PPC strategy development
We want our PPC strategy to fit your business like a glove. So before we can do anything, we’ve gotta take some measurements – study up on your goals, your target audience, what the heck your competitors are up to. Then we can develop a custom, results-driven PPC strategy that we’re confident will succeed on all the relevant platforms like Google, YouTube, Facebook, Instagram, TikTok, Linkedin, you name it.
keyword
research
You can’t just yell into the void and expect a response. It’s all about using the right words, my friend. That’s where we come in. Our team conducts in-depth keyword research to identify the most relevant and high-converting keywords for your PPC campaigns. So when users are looking for your products or services, your ads will pop up like, “HEY! OVER HERE!” And your customers will go, “WHERE HAVE YOU BEEN ALL MY LIFE!” and it will be so fun and romantic. Like a Nora Ephron romcom.
ad creation + optimization
You can’t be all talk and no play. So we play hard when it comes to your PPC ads. Made Possible Creative has a team of clever and nimble creatives who strategize, develop, and create compelling copy, design, and visual content made just for your audience. What’s even more fun is that the job is never done. We’re always fine-tuning and tweaking your ads to improve your click-through rates (CTR), ad quality scores, and conversion rates.
landing page optimization
Because it’s probably not a good idea to invite guests into an empty, abandoned home. They’ll need to feel comfy. Maybe give them a place to sit and chat a while. Offer them some tea. In this case, we’re talking about your website – specifically your landing pages. In order to have an effective PPC campaign, you’ve got to have a solid, up-to-date, and totally stunning landing page that boosts conversions. Our team optimizes your landing pages by implementing persuasive design elements, clear calls-to-action, and seamless user experience. There. We’ve renovated your home. Amazing curb appeal. Splendid interiors. Sold.
bid + budget management
It’s simple. We really don’t want you to spend more money than you need to, and we want to make sure it’s all going to the right places and doing its job. SO, we meticulously manage your bids and budgets to ensure your campaigns are cost-effective and deliver the best possible ROI.
conversion tracking + analytics
We hold ourselves accountable, and we always want to improve. So we implement advanced tracking and analytics to monitor your campaign’s performance and conversions. That way, we can make data-driven decisions when it comes to improving your PPC campaign’s overall effectiveness.
this is how we PPC
understand your goals
So what do we want to do? Increase brand awareness? Drive website traffic? Generate leads? Boost sales? Probably all of those things. Let’s talk about your goals and objectives to guide your PPC campaign strategy and measure its success.
So what do we want to do? Increase brand awareness? Drive website traffic? Generate leads? Boost sales? Probably all of those things. Let’s talk about your goals and objectives to guide your PPC campaign strategy and measure its success.
get friendly with your target audience
We’ll dive into the demographics, location, interests, and online behavior of your target audience so that we can create ads they’ll cling to.
We’ll dive into the demographics, location, interests, and online behavior of your target audience so that we can create ads they’ll cling to.
keyword research
We’ll find the keywords that are most relevant to your products or services, and we’ll use tools like Google Ads Keyword Planner, SEMrush, or Ahrefs to find keywords with a balance of search volume, competition, and cost-per-click (CPC) to create the perfect recipe.
We’ll find the keywords that are most relevant to your products or services, and we’ll use tools like Google Ads Keyword Planner, SEMrush, or Ahrefs to find keywords with a balance of search volume, competition, and cost-per-click (CPC) to create the perfect recipe.
analyze your competition
We’ll take a close look at your competitor’s PPC campaigns to see what they’re good at, and most importantly – what we can do better. We’ll examine their copy, keywords, bidding strategies, and landing pages to see how we can level up your campaign strategy.
We’ll take a close look at your competitor’s PPC campaigns to see what they’re good at, and most importantly – what we can do better. We’ll examine their copy, keywords, bidding strategies, and landing pages to see how we can level up your campaign strategy.
budget and bidding strategy
We’ll take a look at the average cost-per-click (CPC) for your target keywords and your desired ROI, and we’ll use that to establish a budget for your PPC campaign. Then, we’ll choose an appropriate bidding strategy like manual bidding, automated bidding, or a combination of both to optimize your ad spend and campaign performance.
We’ll take a look at the average cost-per-click (CPC) for your target keywords and your desired ROI, and we’ll use that to establish a budget for your PPC campaign. Then, we’ll choose an appropriate bidding strategy like manual bidding, automated bidding, or a combination of both to optimize your ad spend and campaign performance.
structure your campaign
We’ll organize your PPC campaign into tightly themed ad groups, each targeting a specific set of related keywords. This will help improve your ad relevance and quality scores, leading to more effective ads and lower CPCs.
We’ll organize your PPC campaign into tightly themed ad groups, each targeting a specific set of related keywords. This will help improve your ad relevance and quality scores, leading to more effective ads and lower CPCs.
create compelling ad copy and visuals
We’ll craft persuasive ad copy that shows what makes your products and services unique. We’ll include strong calls-to-action (CTAs) that make people click on your ads, and we’ll create and design gripping ad visuals that align with your brand identity and resonate with your target audience.
We’ll craft persuasive ad copy that shows what makes your products and services unique. We’ll include strong calls-to-action (CTAs) that make people click on your ads, and we’ll create and design gripping ad visuals that align with your brand identity and resonate with your target audience.
optimize landing pages
We’ll make sure your landing pages are optimized for conversions, and create a consistent user experience from ad to landing page, using clear messaging, relevant content, and strong CTAs. We’ll also make sure your landing pages are mobile-friendly and quick to load.
We’ll make sure your landing pages are optimized for conversions, and create a consistent user experience from ad to landing page, using clear messaging, relevant content, and strong CTAs. We’ll also make sure your landing pages are mobile-friendly and quick to load.
set up tracking and analytics
We’ll set up conversion tracking tools like Google Ads Conversion Tracking or Google Analytics to measure the effectiveness of your PPC campaign. We’ll also monitor metrics like click-through rate (CTR) conversion rate, cost-per-conversion, and ROI to evaluate campaign performance.
We’ll set up conversion tracking tools like Google Ads Conversion Tracking or Google Analytics to measure the effectiveness of your PPC campaign. We’ll also monitor metrics like click-through rate (CTR) conversion rate, cost-per-conversion, and ROI to evaluate campaign performance.
launch the campaign
Let’s launch already!!! Once your campaign is set up, we’ll be able to launch it and closely monitor its performance. We’ll also be quick on our feet to make adjustments as needed to address any issues or opportunities that might arise.
Let’s launch already!!! Once your campaign is set up, we’ll be able to launch it and closely monitor its performance. We’ll also be quick on our feet to make adjustments as needed to address any issues or opportunities that might arise.
monitor and optimize the campaign
We’ll continuously analyze your campaign data and make data-driven optimizations to improve performance. We might need to adjust keyword bids, test different ad copy and visuals, and optimize landing pages to maximize conversions and minimize cost-per-click. We’ll continue to do this, regularly reviewing and refining your campaign strategy to ensure it’s holding up and aligning with your goals.
We’ll continuously analyze your campaign data and make data-driven optimizations to improve performance. We might need to adjust keyword bids, test different ad copy and visuals, and optimize landing pages to maximize conversions and minimize cost-per-click. We’ll continue to do this, regularly reviewing and refining your campaign strategy to ensure it’s holding up and aligning with your goals.
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more clicks, more bagels
Find out how we increased engagement and drove traffic to a local bagel shop’s online menu through a strategic pay-per-click Facebook campaign driven by dynamic video content.
